An Innovative Market Leader

The Foot Solutions concept is so unique in the industry that we dominate the market segment. You’ll be serving primarily Baby Boomers; the fastest growing, most affluent market in the USA.

The customers are loyal, grateful, and return an average of 2 to 4 times per year with a 90% customer retention rate. Customers with foot problems are referred by physicians, podiatrists, chiropractors, physical therapists, sports clubs, and athletic coaches. 40% of our new customers are referred by other satisfied customers. 80% of our customers are destination shoppers.

This is a savvy group of consumers and we know how to appeal to them through:

• Strong regional web-based and local PR campaign
• Ecommerce Site - A marketing extensive web-based network to educate and drive customers to your store. Sales are driven though a customer’s local store for an option to connect with and serve the customer in a personal way while stimulating sales for that store or corporate.
• Extensive Local Marketing Support to penetrate your market place
  
  
  • Press Releases
  • Advertising Copy for Local Advertising Monthly and Quarterly
  • National and Area Programs and Events
  • Educational infomercials - 30 second TV commercials geared to very specific market segments.
  • A proven successful marketing plan in place with a monthly point of purchase and recommended ads with camera-ready art work.
  • Medical Marketing

In Step with the Times:

We are fortunate to be at the beginning of the Health and Wellness Industry Boom with Age-conscious Baby Boomers; the fastest growing, most affluent market in the USA.

Balance Walking – Foot Solutions is nationally Recognized, and a proud advocate of the President's Challenge Physical Activity and Fitness Award Program. Our Foot Solutions fit for life program helps our customers adjust to a healthier life style in little as fifteen minutes per day. Our innovative products, Chung Shi shoes and Balance Walking Poles, are supported through this program.

Corporate Employee Wellness - business for employees who stand on their feet 4 or more hours per day.

Foot Solutions corporate attends national conferences as well as The Society for Human Resources annual meeting. Our corporate connections program with ergonomics shows, organizations and others offer great marketing potential.